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By David Gergen
I am thrilled to announce that a new company, DreamWhale, will be partnering with the American Sleep and Breathing Academy (ASBA) and Gergen’s Orthodontic Lab to lead sleep treatment into a new technological and digital era. Based in Asia, DreamWhale will develop some of the most fascinating and powerful products to advance sleep apnea care.
With fully artificial intelligence–based platforms and pioneering new clinical software and tools for 3D analysis, I am incredibly excited to share this upcoming collaboration. ASBA truly is the finest sleep academy in the world. Without a doubt, our partnership with DreamWhale will produce outcomes that benefit the entire field of sleep medicine. Together, we aim to substantially improve design, accessibility, and manufacturing on a global scale.
I am delighted to introduce just three of the many innovative products that will be released in the near future.
This remarkable tool combines the functions of the George Gauge, Airway Metrics Jigs, Andra Gauge, and other 3D airway bite analysis tools into a single, streamlined system. Since Dr. Horchover’s Airway Metrics System, I haven’t been impressed with any bite-taking or locating device—until now. The Whale Gauge brings everything together in a way that is easy, convenient, and, most importantly, accurate.
This groundbreaking invention has already earned an Innovation Award in France and a Silver Medal in the United States at a 2025 national competition for scientific healthcare inventions. Because of the reputation of ASBA dentists as leaders in the field, Academy members will receive exclusive pricing for this extraordinary gauge system.
DreamWhale recognizes the exceptional caliber of ASBA’s sleep dentists. Whatever airway bite system you prefer (mine, of course, being the Ricketts Sibilant Phonetic Bite as an experienced sleep technician), the Whale Gauge can enhance any method you choose.
Even more exciting, DreamWhale will soon digitalize the Ricketts Phonetic Bite and use artificial intelligence to pinpoint the precise coordinates for optimal phonetic positioning. The facial recognition and video analysis of patients’ mandibular movements while counting sibilant phonetic numbers will be truly revolutionary.
DreamWhale will harness advanced technology, artificial intelligence, and powerful servers at its design headquarters to dramatically reduce manufacturing and turnaround times—by half or more. This AI-driven process will make dental sleep medicine treatment more streamlined, accurate, and consistent than ever before.
This innovative software will empower sleep dentists and physicians with AI-based data collection and real-time analysis. The platform will recognize norms and structures in the head and neck, then generate treatment recommendations based on statistical, evidence-based metrics and AI learning.
Additionally, the software will improve record-keeping and interdisciplinary communication across healthcare professionals worldwide—enhancing both quality of care and treatment outcomes.
I am so excited to share this vision for the future of sleep medicine. It is a dream come true that I have held for decades. I am especially proud to see Dr. Robert Ricketts’ legacy continue through these new AI-driven innovations. Though he has been gone for 15 years, his influence lives on in this technological evolution.
Dr. Francisco Eraso, David Gergen, Dr. Clark Jones, and Dr. Tim Adams
I would also like to thank Dr. Tim Adams for combining the Cricket with the Open Loop system to create the outstanding Open Loop Cricket, and Dr. Jerry Hu, who, despite not initially being familiar with the Herbst device, now consistently lowers AHI to zero for many patients.
I’ve had the privilege of working with some of the world’s finest doctors—Dr. Robert Ricketts, Dr. Clark Jones, Dr. Paul Serrano, Dr. Harold Gelb, and Dr. Ron Roth—and I can confidently say that this entire group of ASBA doctors is second to none.
Finally, I want to recognize Dr. Olga Rodriguez, Dr. Scott Parker, Dr. Kristen Lewis, and Dr. Francisco Eraso, whose creativity and commitment have inspired me to develop a whole new line of epigenetic appliances. ASBA now has five of these appliances in production—with patents pending.
Best regards,
David Gergen
CEO, Gergen’s Orthodontic & Sleep Appliance Lab